Hi — I’m based in Seoul, and I’ve been a longtime beauty lover (yes, a proud 코덕). I started this blog to share Korean beauty from a local perspective: the products, textures, trends, and small cultural details that can be easy to miss from abroad.
Here, you’ll find K-beauty reviews, idol-inspired beauty notes, and everyday K-culture moments — including notes on TWS and NCT WISH — all through the eyes of someone experiencing them in Korea.
Everyone reads the niacinamide number and ignores the TXA. There is also a second Anua niacinamide serum. Which one you want, and what Korea shelves niacinamide for.
60,500 searches a month, and the next biggest question is how often to use it. The three versions, the exfoliation risk, and what Koreans actually search.
1004 reads as “cheon-sa” — angel — in Korean, and Koreans call the brand 스킨천사. The ampoule, the five that share its name, and which one you actually want.
Sephora, Soko Glam, Amazon and Torriden each name this cream differently, and there is a second Dive In cream. How to buy the right one, and what Korea searches.
Koreans search “독도토너” ten times more than they search the brand. The number in the name, the two sizes, and what the toner is actually for.
49,500 English searches a month against about 70 Korean ones. Olive Young stocks a 70ml exclusive while the world buys 50ml. What the Seoul shelf actually says.
Weekly recaps, styling notes, and the small fan moments I jot down as they happen — all gathered right here on the blog, free to read.
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